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What you should know about paper weights

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If you know exactly what you want from your printing company, then this will make it easier for you to convey to them how you want your printing to be completed. Understanding the type of paper that you want to be used is an important part of this, and one of the most complex parts of choosing paper lies in the weight of the paper that you want to use, as there are many different options. Text Weight And Cover Weight The main difference between text weight and cover weight in terms of paper is that they are measured from different sized sheets. This may also be referred to as different basic sizes. Text stock weighs less than cover stock and so to get the equivalent weight on text stock, you will need to use thicker paper. When measuring the weight of the paper, whether text or cover stock is used, the weight that you need will be based on […]

Flyers are the Ideal Marketing Tools

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Flyers can be a very effective promotional tool. You hand them out or leave them in public places where people can have access to them. The print material needs to be top quality and effective for persuading and informing people about your company and your products or services. They need to be striking in order to grab people’s attention. Flyers are ideal marketing tools when you have a marketing campaign underway and need to give it a boost. They can give you several advantages over some of the other promotional tools out there. For one, they’re basically very economical. They won’t break your bank and help you to keep within your budget. This affordable advertising service is used by many knowledgeable companies who know how to do effective marketing with a frugal budget. Make sure the company that prints your flyers understands the importance of steering people toward your products or services, and understands how to grab the attention of […]

Advantages of Discount Color Flyer Printing Services for Your Flower Shop

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Flyers are one of the most effective ways of promoting your flower shop. Designing them with visually appealing graphics, easy-to-read fonts and alluring language is an excellent step in promoting a business relationship with consumers, culminated by distributing your flyers to them. Personal distribution (allowing you to combine the flyer with your pitch), mailed out and stacked in your office also encourages communication are the most common means of dispersal. Understanding the need for better customer service, business have arisen that ensure a small budget for marketing your flyers be not a dilemma or deterrent for you being able to acquire quality color printing at an acceptable rate. ~ Flyers are inexpensive to print, even more so with the advent of discount flyer printing, which is why small businesses utilize them. Many businesses advertise in newspapers but even with a 50% discount, you still spend more of your marketing budget than you would by using discount flyer printing. ~ Because […]

Transparent Acetate Postcard Printing

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Though I receive a high volume of marketing collateral, today I received a 6 by 11 inch marketing collateral piece today. This was a highly original receipt for me, so clearly, I took notice just as the design marketers intended. The dual sided, single sheet postcard was printed on transparent acetate and designed as a mountain that exhibits the silhouettes of 3 climbers, who are joined by a rope. Overlaying the sheet’s brilliant background in an opaque-white, all it’s copies were printed as process color builds. The mountain climber who apparently has reached the summit of the mountain stands proudly at it’s peak with his arms extended and the copy exhibits a banner with a subtle overlap of the climber’s image over which the conference’s title and logo have been printed. Reasons Why This Postcard Stands Out I have observed this type of work before, but not as a marketing flyer. Rather, I observed this technique employed in many over-sized […]

How to Recognize A Good Banner Printing Company

The post How to Recognize A Good Banner Printing Company appeared first on http://velocitypress.ca/

Banners are used a lot for exhibitions, trade shows, and various other types of events where they can be seen well. You find them in stores, showrooms, restaurants, and out on the streets as you walk through town. They’re a powerful way of grabbing people’s attention and steering them toward your business. You can find many companies out there who claim to create top quality banners. However, a claim isn’t necessary a guarantee. Your first consideration when shopping for banners is product quality. Top quality Miami banners will be the ones that make a good impression on those who see them. They should be neat, well-written, colorful, and make a point. They also need to be durable and long-lasting. You also want to deal with a banner printing company with experience and good customer service. Experience will reflect in the quality of the banners. The customers service will reflect what type of company you’re dealing with. If they are quick […]

Capitalizing on Success for Fast-Growing Print Companies

The post Capitalizing on Success for Fast-Growing Print Companies appeared first on http://velocitypress.ca/

Fast-growing print companies know the importance of integrated market campaigns. For this reason, when they consider doing one of these campaigns, they want to know the top three things that consistently work for others who have taken part. Even though some of the print companies are leaders, they have become leaders by paying attention to what other people do and then capitalizing on what worked. They know how to observe what is successful and quickly put it into action for their own company. Most printing companies should quickly launch their campaign while their employees are excited and then they can add to it later on. By doing these three things, you can quickly and efficiently launch virtually any integrated marketing campaigns. 1. Email everything from your company newsletter to promoting flyers. 2. Print like crazy. Print personalized emails, customized letters, print everything. 3. Blog and social media will be your best friends. Post search-engine optimized content that will boost your […]